Hey, Jonas Olson here — CEO of Pest Badger, a pest control company doing over $10 million a year. In this article, I’m breaking down the best social media platforms for pest control companies. I’ve grown my own following to over 140K on YouTube, built traction on TikTok, and generated real leads from Facebook and Instagram. Whether you’re just starting out or looking to level up your presence, here’s how to think about where to post.
Start With Facebook
If I had to pick one platform to start with, it’s Facebook — no question. It’s where we’ve seen the highest lead quality and the most direct return. The reason? Facebook is still deeply rooted in local communities. Your friends, your neighbors, people in your service area — they’re all there.
Facebook gives you a built-in audience that’s more likely to recognize your brand and actually need your service. It’s also got the right demographic — a little older, more likely to be homeowners, and more likely to convert into paying customers.
Post Across All Platforms
While Facebook should be your first focus, don’t stop there. I recommend posting across TikTok, YouTube, and Instagram too. You can use a scheduling tool to post to all of them at once. The more places your content lives, the more visibility you get. You never know where someone will find you first.
That said, each platform works a little differently:
TikTok is great for going viral, but most of your views won’t be local.
YouTube has huge long-term value and builds trust, but it’s slower to grow.
Instagram is solid, especially for younger homeowners.
Lead Quality: Facebook vs. Everyone Else
TikTok and YouTube are amazing for brand awareness. But the truth is, when your content goes viral on those platforms, it’s across the country — not just in your town. That means most of the views won’t turn into leads unless you have multiple locations.
Facebook, on the other hand, keeps it local. That’s why the leads are higher quality — more people in your actual service area are seeing your posts. Same goes for Instagram, which is often tied to people’s physical locations more than TikTok or YouTube.
Where Should You Post From: Business Page or Personal?
This is a common question. When it comes to running ads or building authority through video, always post from your business page. That’s where you want to build consistency and recognition. But when you’re jumping into local Facebook groups, sometimes it helps to use your personal profile for a more human connection.
The ideal strategy? Do both. Let your business page carry the weight of content and authority — and use your personal page to network and drop value when the opportunity arises.
Don’t Overlook LinkedIn
This is one of the most underrated platforms right now. I was late to it myself, but LinkedIn is powerful — especially if you do commercial work. You can connect with property managers, business owners, and other commercial clients directly.
And the algorithm on LinkedIn is wild — someone comments on your post and all their connections see it. That ripple effect builds fast. Even without posting videos yet, we’ve seen growth there just by showing up consistently.
Final Thoughts: Be Everywhere
If you’re serious about building a brand, don’t put all your energy into just one platform. Use them all. Let Facebook and Instagram bring in leads. Let TikTok and YouTube build brand reach. Let LinkedIn build business relationships.
The content you’re already creating can be repurposed across each one. And over time, people will recognize your face, your brand, and your company. That’s how you become the local celebrity in your town — and dominate your market.