If you’re in pest control and not posting on social media, you’re missing a huge opportunity. I’ve been fortunate to grow Pest Badger to over $10 million a year in revenue, and one of the biggest accelerators has been content. Short-form videos, long-form breakdowns, behind-the-scenes clips—we’ve done it all. And the truth is, social media still feels untapped in our space. Most owners either don’t post at all or post the wrong stuff. So let’s fix that.
Start with Short-Form Video
Short-form video is the most effective way to grow fast. Reels, TikToks, and YouTube Shorts all cast a wide net and get the most views. You might only have someone’s attention for 30 seconds, so lead with value, make it visual, and move quickly. This is where we show people what pest control looks like in real life—removing a wasp nest, doing an attic inspection, or explaining how a termite treatment works.
These types of clips answer the real questions your customers are wondering:
How much does pest control cost?
What does a technician actually do?
How long does a service take?
You’ve probably answered these questions hundreds of times in your office—now just turn that into content. All you need is your phone.
Post Across All Platforms (At First)
When you're starting out, it's totally fine to post the same video across all platforms. Facebook, Instagram, TikTok, YouTube—put it everywhere. As you grow and build a content rhythm, start mixing it up. You don’t want someone to follow you on LinkedIn, then see the exact same post again on Facebook. Diversify over time, but don’t let that stop you from starting.
Also, each platform favors different formats:
TikTok: Short-form only
Instagram: Reels and carousels
Facebook: Reels, posts, photos—it all works
YouTube: Shorts and long-form
Start simple and layer in strategy as you go.
People Should Be in the Content
One of the biggest mistakes pest control companies make is posting faceless content. If it’s just a video of a technician walking around or a picture of some ants—no one connects with that. People want people.
I used to be the only face on our channel. But I didn’t want the brand to only revolve around me. So we started filming our technicians. Some of our best-performing videos now come from our techs showing how they do the job. Whether it's mosquito fogging, bed bug removal, or dealing with a bat in an attic, we just record what’s already happening.
Don't Overthink the Setup
You don’t need a full production team to get started. Most of our early content was just me and my phone. Sometimes a tech would hold the phone. Sometimes I used a tripod. The point is: just hit record.
If you're already in the field, you’re seeing crazy stuff every day. Just document it. Termite damage, rodent entry points, bee hives—these are golden content opportunities. Don’t miss them.
Keep the Ideas Flowing
If you're worried about running out of content ideas, don’t be. I’ve posted thousands of videos, and I still have months of content queued up. Every day in the field is a new piece of content. And if you're still stuck, go to my channels and copy what works. Literally. I tell people to do this all the time. You don’t need to reinvent the wheel.
We also do content competitions with our techs. Whoever submits the best footage gets swag, a bonus, or some other reward. This keeps things fun and makes sure we’re always capturing something.
Short Form vs Long Form
Short form is great for reach. But long form builds loyalty. So yes, keep pumping out short videos, but also start layering in long-form breakdowns when you can. A 5-minute explainer on rodent exclusion or crawl space treatment can educate customers in a deeper way. The long form is where your authority really comes through.
Final Tip: Be Real, Be Consistent
You don’t need perfect lighting, fancy gear, or Hollywood production. You just need to be real and consistent. Start with your phone, document what you’re already doing, and show your face. That’s how you’ll win on social media in pest control.
So stop overthinking it. Pull out your phone, press record, and start showing people what you do best.