If there's one question I get asked the most by pest control owners trying to get into social media, it's this: "How often should I be posting?" The truth is, consistency matters just as much—if not more—than frequency. Let me break down what I've learned growing Pest Badger to over $10M a year with a strong presence on Facebook, YouTube, TikTok, and Instagram.
Start Slow and Build Up
When you’re first getting into social media, the best thing you can do is start slow. Don’t burn yourself out trying to post every day from the jump. Your first 25 to 50 videos will take a long time to shoot, edit, and post. It’s going to feel uncomfortable and awkward—that’s normal. Focus on just one quality video per week. That’s enough to start building momentum without overwhelming yourself.
Posting Frequency For Growth
Once you’ve built some muscle and confidence around creating content, that’s when you can begin to ramp things up. At Pest Badger, we now post short-form content five to seven times per week and long-form content two to three times per week. But that didn’t happen overnight—it took time, consistency, and a whole lot of trial and error.
Best Times to Post
We’ve tested it all, and honestly, the exact time of day doesn’t make a massive difference. That said, think about when people are likely to be scrolling: early mornings, during lunch breaks, and in the evenings. Those are solid windows to aim for. But again, the key isn’t when you post—it’s that you post regularly.
The Power of Cadence
I like to think about social media like an old-school TV show. People used to tune in every Friday at 8 PM because they knew their show was coming on. Your followers can develop that same habit if you stay consistent. If you post every Monday afternoon, keep doing it every Monday afternoon. It builds trust, expectation, and engagement.
Can You Take a Break?
Sure, but just know it will likely hurt your momentum. Social media rewards consistency. If you ghost your audience for a month, your views will likely dip and the algorithm may not favor you as much when you return. If you do need to pause, give your audience a heads-up and stick to a plan.
Make It Fun So You Stick With It
Early on, I edited everything myself on my phone. It wasn’t fancy, but it worked. What matters is that you enjoy the process enough to keep going. Bring your team in. Make it a competition. Reward your techs for submitting content. Make it part of the culture. Because the more fun you have, the easier it is to stay consistent.
Final Takeaway
Whether it’s once a week or five times a week, pick a posting schedule and stick to it. Consistency builds trust, traction, and authority—and that’s how you win on social media.
You don’t need to be perfect. You just need to keep showing up.