Facebook groups are one of the most powerful free marketing tools out there for pest control companies. But if you're not careful, you can get banned—and fast.

I’ve been in this game for a while now. I’m currently in over 170 groups, and I’ve helped dozens of pest control owners get real results from this strategy. But early on, I got banned a lot. I had to learn the hard way what not to do.

Here’s what I wish someone told me when I started.

The Fastest Way to Get Banned

The number one thing that will get you kicked out is promotional posts. You know the type—“50% off your first service,” “$75 off mosquito control,” or anything that looks like a sales pitch.

That might’ve worked five or six years ago, but these days most group admins won’t tolerate it. Even if the group rules technically allow promotions, I still avoid it. Why? Because you’ll get way more traction by leading with value instead of offers.

Every time I post something helpful instead of salesy, I end up with more leads. The people who see me adding value come to me when they’re ready. And that always works better than pushing a deal.

Build Relationships With Admins

If a group is driving leads, I do everything I can to stay in it. That includes building a relationship with the admin.

Here’s what I usually do:

• Thank them for running the group

• Let them know it’s helping my business (transparency builds trust)

• Offer to take them out to lunch or send a gift

• And sometimes, I’ll even offer to do their pest control for free

If you’re cool with the admin, you’ll almost never get banned—even if you slip up now and then. A few nice gestures can go a long way.

Avoid Spammy Behavior

Another easy way to get flagged is by spamming your info in the comments. Let’s say you post something like, “Anyone else seeing these stink bugs around town?” and 30 people comment yes.

I’ve seen people go in and reply to every single person with their phone number or link. Don’t do that. That kind of spammy behavior is a fast track to getting reported.

Instead, let the comments build naturally. Then, toward the bottom of the thread, drop your contact info once. You can also DM people individually—just keep the pitch super soft.

Can You Avoid Bans Completely?

Honestly, probably not. I’ve been banned from my fair share of groups, especially back when I was figuring things out.

But if you follow these rules—avoid promo posts, lead with value, and don’t spam—you’ll drastically lower your chances.

Also, always remember to play the long game. Focus on building trust in the group, not just chasing a quick sale. If you’re doing it right, the sales will come.

The Ultimate Hack: Become an Admin

Here’s a little bonus tip.

One of our students went all-in on the Facebook group strategy. Eventually, they became an admin of a huge local group. Now they can post whatever they want, whenever they want, and it’s been a game changer for their business.

That’s the ultimate move. You control the group, you control the narrative, and no one can kick you out. You don’t have to do this right away, but it’s something to keep in mind as you grow.

Final Thoughts

Facebook groups can be gold for pest control marketing—but only if you treat them with care. Lead with value. Build relationships. Respect the community. And if you find a group that’s working, do everything you can to stay in it.

This strategy has worked for me, for Jonas, and for hundreds of pest control owners we’ve trained. If you do it right, you’ll see results.