If you’ve already been posting in Facebook groups, you probably know how powerful they can be for driving leads. But at some point, the question becomes—how do you scale it? How do you go from a handful of groups to hundreds? And how do you make sure it doesn’t take up your entire day?

That’s what I want to walk through here: templates, systems, automation, and how to delegate this entire thing with virtual assistants.

Start with Templates, Then Build from There

You don’t need to reinvent the wheel. In fact, I always recommend starting with our first five Facebook group templates. They’re designed to do one thing: prime your audience and provide value. No heavy promotion. Just short posts that educate, entertain, or spark conversation.

After you’ve been posting for a bit, you’ll start to see what’s working. That’s when it’s time to get creative and start writing some of your own.

You can even use ChatGPT to help come up with ideas. Just keep it simple. A short post like “How to keep carpenter ants off your deck” is more than enough when you're consistently providing real value.

How I Use ChatGPT and AI in the Process

While I don’t use ChatGPT for writing every post, I do use it for research and planning. One of my favorite ways to use it is to list out every suburb in a major city. For example, if I’m targeting Dallas, I’ll have it list out Plano, Frisco, McKinney, and so on.

Then I’ll ask it to find Facebook groups for each suburb in categories like:

• Neighborhood groups

• Business networking groups

• Local recommendations

That gives me dozens of relevant groups I can post in. Once I have those, I add them to a spreadsheet and track everything.

Tracking Makes Scaling Possible

You’ve got to have a spreadsheet or a CRM pipeline to track your activity. Whether it’s a tool like Go High Level or just Google Sheets, here’s what I track:

• Group name and URL

• Date of last post

• Link to the post

• Number of leads from that group

That’s the only way you’ll know which groups are worth your time. And once you find the high performers, you can double down on those.

Use Videos from Your Technicians

You don’t need to be the one on camera. In fact, I rarely am. I have my techs film short clips of them solving problems on the job. Then we turn those into posts.

It might feel counterintuitive to show people how to do your job, but I promise—it builds trust. When people see that you're giving away real solutions, they start to see you as the local expert.

Where Virtual Assistants Fit In

This is where things really scale. I have a VA who handles the entire Facebook group process:

• They write or reuse templates

• They upload and schedule posts

• They manage engagement

• They update the tracking spreadsheet

All I do is provide the video and approve the initial setup. After that, they run the show. I’m a huge believer in hiring VAs early. Even if you’re under $100K in revenue, this is a task you shouldn’t be doing yourself.

What Else Can a VA Do?

Facebook groups don’t take all day, so your VA can do much more:

• Scheduling

• Routing

• Customer service calls

• Ordering chemicals

• Following up with leads

This is how you buy back your time and focus on growing the business.

How to Train and Keep Them Accountable

Start your VA off using your templates. Over time, they’ll learn your voice and start writing their own. You can even train ChatGPT to help them with consistent copy.

The key is accountability. Every post should be logged. Every lead should be tracked. I check my spreadsheet regularly to make sure it’s all being done right. That’s your system of checks and balances.

Should a VA Close the Sales?

Not at first. In the beginning, you or someone on your team should still be doing the sales. Let the VA post, engage, and manage the system—but the actual closing should come from someone who knows your services inside and out.

Later, as you grow and train them more deeply, you can pass off some of that too.

Final Thoughts

If you want Facebook groups to become a real channel for your business, you have to treat them like one. That means systemizing your outreach, tracking your results, and building a team to run it at scale.

Once you get the system in place, the leads will keep coming. And you’ll barely have to touch it.