If I had to pick one underrated marketing channel for pest control companies, it would be Facebook groups. This has been a go-to strategy for me across all kinds of service-based businesses, and it works. It's free, it’s easy, and when done right, it can drive a ton of leads.

Here’s how I approach it and how you can use it too.

Why Facebook Groups Are So Powerful

The biggest reason I love Facebook groups is because they cost nothing. You’re putting your brand in front of tens of thousands of people for free. I’ve seen pest control owners sell hundreds of accounts from one good post in a group.

If you’re not leveraging Facebook groups yet, you’re missing a big opportunity. They’re one of the fastest ways to generate awareness, leads, and even partnerships without spending a dollar on ads.

How to Find the Right Groups

You want to look for groups that are local, active, and ideally over 300 members. Anything smaller than that usually doesn’t have enough engagement to be worth your time.

Here are the group types that have worked best for me:

• Local community groups

• Networking and business owner groups

• Local mom groups

• Dog walking or pet owner groups

Avoid buy/sell/trade groups. They’re not usually a great fit for service businesses like pest control.

The Facebook search bar is your best friend here. Type in your city or suburb followed by words like “networking,” “moms,” or “community.” Be specific. If you can’t find anything for your city, search nearby suburbs. It helps to make a full list of cities in your service area so you can be thorough.

How to Get Into These Groups

Some groups are public and easy to join. Others have entry questions or require that you live in the area. In those cases, I’ll sometimes borrow an address from a client or ask a friend or family member if I can use theirs.

Another option is to just message the group admin and ask to join. You’d be surprised how many will let you in if you’re respectful.

One of my favorite tricks is to have a happy customer post about your company in the group. This works way better than posting yourself. It comes off as a personal referral, and those posts get way more engagement and trust.

How Many Groups Should You Join?

Most people don’t go big enough here. If you join five groups and post once a week, don’t expect big results. I’m in over 170 groups, and we post in 10 per day. That’s 200 posts per month.

You only want to post once per week per group, which is why volume is so important. If you’re in a city with 100,000 people or more, there are probably at least 50 groups you can join. The more groups you’re in, the more opportunities you have to get seen.

Should You Use Your Business or Personal Profile?

Use both if you can, but I’ve found personal profiles get way better results. Most groups don’t allow business pages, and even when they do, people engage more with real people. A personal account feels more trustworthy and authentic.

Make sure your profile looks clean and has a real photo. This builds trust, and trust turns into leads.

What Are the Best Groups to Join?

It’s different in every area, but here’s the short list of what I always look for:

• Business owner groups

• Entrepreneur and networking groups

• Community and city-specific groups

• Suburb-specific groups

• Local mom groups

• Pet or dog owner groups

I’ve seen single mom groups generate hundreds of accounts. I’ve also built partnerships inside business owner groups that led to long-term recurring referrals.

Use Facebook Groups for Partnerships Too

This isn’t just about getting residential customers. I’ve used groups to partner with other local businesses like lawn care, HVAC, plumbing, and moving companies. You refer each other clients, and both businesses grow.

These relationships often start in Facebook groups. Comment on each other’s posts, message people who seem aligned, and start building connections. It works.

Final Thoughts

Facebook groups are one of the highest-leverage marketing plays out there for pest control companies. You don’t need a big budget. You just need time, consistency, and a willingness to test.

Join more groups. Post often. Track what’s working. And build real relationships inside the communities you serve.

It’s free. It’s powerful. And it works.