So you’ve started posting in Facebook groups. You’ve done your intro, shared some value, maybe posted a few bugs and asked if anyone else is seeing them. And now the comments are rolling in. People are engaging. Some are reaching out. The question is, how do you actually turn those into paying customers?

That’s what we’re diving into here.

The Two Types of Leads You’ll Get

Once your posts start gaining traction, you’re going to see two types of leads:

1. People who comment on your posts

2. People who message you directly

For both, the goal is the same—get them off Facebook and onto the phone. But how you handle each one is slightly different.

If they comment on your post, you should DM them privately. Keep it simple. Something like:

“Hey Sarah, I saw you commented on my post in the [Group Name]. I own a local pest control company here in [City] and just wanted to say if you ever need help with [bug], I’d be happy to assist.”

No sales pitch. No discount offer. Just a friendly, helpful message.

If they message you first, that’s even better. All you need to do is say:

“Awesome! I’d be happy to help. What’s a good phone number?”

Then get on the phone as soon as possible.

Don’t Try to Close in Messenger

One of the biggest mistakes I see people make is trying to sell over Messenger. It turns into this drawn-out back and forth—“What’s your pricing?” “How does it work?” “Can you come Tuesday?”

Instead, just ask for their phone number and call them. It’s way faster and way more effective. Messenger is for introductions. Sales happen on the phone.

Track Every Lead

This is something most people skip, but it’s crucial if you want to scale.

I track every sale from every group I post in. You can use a CRM like Go High Level, set up a “Facebook Groups Pipeline,” and tag each lead based on which group they came from.

If you’re not ready for software, a simple Google Sheet works too. Track:

• Which group they came from

• When you posted

• What you posted

• The result

I even keep a full log of all my posts so I can reuse or tweak them later. It’s tedious, but totally worth it.

Focus More on the Groups That Convert

Once you start tracking, patterns will show up. You’ll realize that some groups get you five or ten sales a month, while others never convert.

That’s your signal to double down on the ones that work. Be more active in them. Comment on posts. Like other people’s stuff. Post more often. If a group is hot, treat it like gold.

The Standard Funnel

Here’s how this process usually plays out:

• You post something value-driven or run a priming post

• People comment or message you

• You send a soft, friendly DM

• They respond

• You ask for their number

• You call them

• You close

It’s not complicated. But it only works if you actually get them on the phone.

Speed to Lead Still Matters

Even though it’s organic, Facebook group leads are still just like any other. If you wait, they’ll go find someone else.

Have notifications on. Reply fast. If you can respond within 10 seconds, even better. That urgency shows you’re real, responsive, and ready to help.

Final Thoughts

If you’ve been posting in Facebook groups and not seeing results, this is probably the missing piece. You’ve got to have a clear system for converting those leads.

Don’t be salesy. Don’t close in Messenger. Track everything. Move fast. And always get them on the phone.

If you do those things consistently, Facebook groups can bring in hundreds of new accounts a year—and it won’t cost you a dime.